Resale, repair, and recycling run through a single item scan that triggers brand royalties, seller and service-provider payouts, community-fund contributions, and the transaction records that compliance reporting runs on, all at once.
And for consumers: think Kayak, for resale. One search across partner platforms, marketplaces, and resale programs, with every purchase completed on the partner’s own site.
Tap any seat to see what they get.
For decades, profit has driven the overproduction and waste that harm our people and our planet. Meanwhile, reuse, refill, resale, and recycling have each tried to close the loop and stalled. The purpose was never the problem; the structure was. Each runs on its own straight track, and straight tracks never meet.
What if the same force that created the harm could end it?
What if it could pull those siloed efforts onto one track?
The fix isn’t goodwill.
It’s incentive: one system that pays everyone in the loop, so the profitable choice and the purposeful choice are finally the same.
The earth can't wait for a moral awakening.
It needs an economic one.
We're building the rails for that.
Circular commerce didn’t stall on values. It stalled on three broken economics. CirqTerra fixes each one with a single patent-pending settlement core, monetized three ways.
The rail earns three ways as it compounds.
If aligned profit is the engine, the LifeCycle ID is the rail it runs on.
Both the lifelong brand royalty and the per-sale payouts need one thing: a settlement account for the item, tied to an identity you can pay against. That identity already exists, built by GS1 Digital Link, the EU Digital Product Passport, and platforms like EON. CirqTerra doesn’t reinvent it. The LifeCycle ID is the item’s settlement account, riding that universal ID, and the Settlement Ledger is its running statement: every payout, royalty, and EPR event. CirqTerra generates the financial and EPR record the passport can’t, because the passport isn’t in the money. Think of it like banking: the passport is the item’s ID, the LifeCycle ID is its account, the Settlement Ledger is its statement.
CirqTerra is to circular commerce what Stripe is to online payments.
It is the layer beneath the marketplaces, not another one of them. Brands plug in once, instead of betting on which resale marketplace wins, and value follows their products wherever they go.
CirqTerra sits beneath the players circular commerce already has, and is built to give each one the settlement they’re missing:
Passport & product-ID platforms (GS1 Digital Link, the EU DPP, and platforms like EON): the rail rides their identifiers and feeds them the financial and EPR-ready record a passport alone can’t generate.
Marketplaces (platforms like Poshmark, The RealReal, and ThredUp): the rail settles the multi-party split beneath the sales they already run.
Authenticators & graders (services like Entrupy and Ximilar): the rail is designed to accredit providers like these and lock their results to the item’s record.
Intake & recovery nodes (consignment shops, thrift stores, recyclers): they scan and settle on the rail.
PROs (the producer responsibility organizations designated under laws like California’s SB 707): the rail produces the verified diversion record their reimbursement runs on.
Companies named above are examples of the existing ecosystem CirqTerra is designed to serve and settle. None is a partner or endorser unless expressly announced.
A perceived competitor is an ideal partner: integrate the LifeCycle ID and they get richer data, automatic brand royalties, and settlement they’d otherwise have to build.
Today, when a brand partners with a resale marketplace, it typically gets data and customer re-engagement. The marketplace keeps the commission. No one pays the brand a royalty on the resale itself. CirqTerra is the layer that does.
Any product can be enrolled, ideally by the brand at first sale, and given a permanent settlement record that travels with it. However many times it changes hands, on whatever platform, it stays recognizable as itself and payable to everyone with a claim on it. When it sells, everyone the sale involves is paid in the same moment: the seller, the brand that built it, the retailer that took it in, the People & Planet Fund, and the platform.
Tap an event to see how money is made, and who makes it.
Repairs help items retain value, stay in the loop, and keep earning.
Every takeback program, every passport, every mandate depends on the same person: the consumer holding the item at the end. And that consumer has three real options. Sell it, which takes photos, listings, patience, and a buyer. Donate it, which takes a trip and a leap of faith about where it actually ends up. Or throw it away, the easiest option of the three, and the one that ends in landfill. Not because people don't care. Because every door that leads somewhere better is heavier than the trash can. So the item disappears, the record disappears with it, and no one involved earns a thing.
So CirqTerra doesn't ask the consumer to care. It gives them a reason to care. Brands and retailers put up the deposits and rewards; the rail carries them, so they work wherever a person shops. Where a deposit applies, the item carries one the same way a returnable can or bottle does: whoever brings it back collects it. The right thing becomes the rewarding thing. Every time an item comes back, the record the whole system needs writes itself.
When doing the right thing pays, you don't need believers.
You get everyone.
A neutral rail only works if the neutrality is built in.
Promises are not architecture.
Discovery is never for sale. When a consumer searches across partners, results are ordered by the item: price, condition, distance, availability. Never by who paid. Every partner pays the same referral rate, and no partner can buy a higher position. There is no paid placement on CirqTerra and there will not be one. The moment referral rates differ by partner, ranking becomes purchasable in effect even if it is never openly sold.
Accreditation is never a paywall. Repairers, graders, and recyclers are accredited on a scale set by their size, so a one-person repair shop pays close to nothing while a national refurbisher pays real money. For providers below a revenue threshold, located in a qualifying community, or worker-owned, the People & Planet Fund covers the cost outright. A circular economy that prices out its smallest operators is not a circular economy.
The rail is only worth building
if nobody can buy their way up it.
Between now and 2028, circularity goes from voluntary to mandatory across the world's largest markets, with overlapping deadlines and reporting formats that don't talk to each other. Every mandate below requires the same missing thing: a verifiable record of what actually happened to a product after it sold. Product identity standards are arriving. The record of the money and the movement is not. That layer is what we're building.
Brands enrolled in CirqTerra don't scramble when the wave lands.
The records are already there.
Every item that comes back writes the record
the whole system needs.
Because every resale, repair, refill, and recovery is recorded on the LifeCycle ID, impact is measured at the source, not estimated after the fact. CirqTerra is building that record into a live dashboard that brands, regulators, and communities will each be able to verify.
One record, four kinds of proof. Generated automatically, owned by no single party, and verifiable by all.
Marketplaces compete for the transaction.
CirqTerra owns the layer beneath them, where value compounds and the standard gets set.
Once the rail carries every item's LifeCycle ID, the same rail can carry the owner's: the Ownership Passport. One place for every item a person owns, with its verified history, receipts, and warranties, alongside the loyalty rewards from each brand they shop, every brand still funding and running its own. It is also one search across every partner platform, marketplace, and resale program at once: think Kayak, for resale. CirqTerra shows what is out there and hands you to the partner that holds it. Every purchase is completed on their site, never ours.
The LifeCycle ID gives every item an account.
The Ownership Passport gives every owner one.
Value stays brand-specific: CirqTerra aggregates access and ownership records, and never pools spendable value across brands. We win apparel and textile retail first, then the rail becomes the ownership layer for circular commerce.
The second act is already happening.
We’re building its rails.
Pre-seed round open. Founding partner cohort forming.
If our tracks meet, we'd love to talk.