The transaction settlement layer that brings reuse, resale, repair, and recycling onto one rail through multi-party payouts, with compliance records built in.
Tap any seat to see what they get.
For decades, profit has driven the overproduction and waste that harm our people and our planet. Meanwhile, reuse, refill, resale, and recycling have each tried to close the loop and stalled. The purpose was never the problem; the structure was. Each runs on its own straight track, and straight tracks never meet.
What if the same force that created the harm could end it?
What if it could pull those siloed efforts onto one track?
The fix isn’t goodwill. It’s incentive: one system that pays everyone in the loop, so the profitable choice and the purposeful choice are finally the same.
The earth can't wait for a moral awakening.
It needs an economic one.
We're building the rails for that.
Circular commerce didn’t stall on values. It stalled on three broken economics. CirqTerra fixes each one with a single patented settlement core, monetized three ways.
The rail earns three ways as it compounds.
If aligned profit is the engine, the LifeCycle ID is the rail it runs on.
Both the lifelong brand royalty and the per-sale payouts need one thing: a settlement account for the item, tied to an identity you can pay against. That identity already exists, built by GS1 Digital Link, the EU Digital Product Passport, and platforms like EON. CirqTerra doesn’t reinvent it. The LifeCycle ID is the item’s settlement account, riding that universal ID, and the Settlement Ledger is its running statement: every payout, royalty, and EPR event. CirqTerra generates the financial and EPR record the passport can’t, because the passport isn’t in the money. Think of it like banking: the passport is the item’s ID, the LifeCycle ID is its account, the Settlement Ledger is its statement.
CirqTerra is to circular commerce what Stripe is to online payments.
It's not a marketplace and not an app. It's the layer beneath all of them. Brands plug in once, instead of betting on which resale marketplace wins, and value follows their products wherever they go. The system is category agnostic: the same layer that tracks a jacket through five owners tracks a refillable bottle through ten refills or an industrial part through a supply chain. Any product with a second life.
CirqTerra sits beneath the players circular commerce already has, and gives each one the settlement they’re missing:
Passport platforms (GS1, EU DPP, EON) — we ride their ID and feed it the financial and EPR record it can’t generate.
Marketplaces (Poshmark, The RealReal, ThredUP / Trove) — we settle the multi-party split beneath them.
Authenticators & graders (Entrupy, Ximilar) — we certify them and lock their results to the record.
Intake & recovery nodes (consignment, Goodwill, recyclers) — they scan and settle on our rail.
PROs (Landbell) — we produce the verified diversion record their reimbursement runs on.
A perceived competitor is an ideal partner: integrate the LifeCycle ID and they get richer data, automatic brand royalties, and settlement they’d otherwise have to build.
The proof: the market’s flagship resale deal pays the brand in data and re-engagement; the marketplace keeps the commission, and no one pays the brand a royalty. CirqTerra is the layer that does.
Any product can be enrolled in CirqTerra, ideally by the brand at first sale or at any later point in its life, and given a permanent identity that travels with it. However many times it changes hands, on whatever platform, it stays recognizable as itself, so the system always knows what it is and where it came from. When it sells, everyone the sale involves is paid at the same moment: the seller, the original brand that built it, the retailer that took it in, the People & Planet Fund, and the platform. The brand finally earns on a resale that used to pay it nothing, on every item it enrolled. Compliance reporting is generated by the transaction itself, and the People & Planet share is routed in the same flow.
Tap an event to see how money is made, and who makes it.
Every event in a product's life pays the loop. The longer a product lives, the more everyone earns, and the less the world has to make from scratch.
If scanning an item only triggered a payout split, everyone would skip it. So the scan is built to unlock more value than it costs.
Verification raises the price. A documented, authenticated item sells for more, and on trust-demanding channels it sells at all. The shared payout comes out of the value the record creates, not out of a fixed pie.
Compliance pays the collector. Under programs like California's SB 707, collectors and sorters are reimbursed for documented diversion. The CirqTerra record is the proof that unlocks that payment, so opting out means leaving money on the table.
Buyers come to expect it. Like a vehicle history report, a verifiable lifecycle record becomes what buyers look for. A missing record lowers what an item is worth, which makes participation self-reinforcing.
The scan is a key, not a toll. It pays to be in the system.
We start where verification pays for itself: durable, higher-value goods where authentication adds real value and regulation is landing first. The architecture is category-agnostic, so the same layer carries forward, phase by phase, into everything with a lifecycle. Sequenced, not capped.
Between now and 2028, circularity goes from voluntary to mandatory across the world's largest markets, with overlapping deadlines and reporting formats that don't talk to each other. Every mandate below requires the same missing thing: a product-level identity and a lifecycle record a regulator can verify. That layer is what we're building.
Brands enrolled in CirqTerra don't prepare for the wave.
They wake up already compliant.
Because every resale, repair, refill, and recovery is recorded on the LifeCycle ID, impact is measured at the source, not estimated after the fact. CirqTerra is building that record into a live dashboard that brands, regulators, and communities will each be able to verify.
One record, four kinds of proof. Generated automatically, owned by no single party, and verifiable by all.
Marketplaces compete for the transaction. CirqTerra owns the layer beneath them, where value compounds and the standard gets set.
Once the rail carries every item's LifeCycle ID, the same rail can carry the owner's: the Ownership Wallet. One place for every item a person owns, with its verified history, receipts, and warranties, alongside the rewards from each brand they shop, every brand still funding and running its own.
The LifeCycle ID gives every item an identity. The Ownership Wallet gives every owner one.
Value stays brand-specific: CirqTerra aggregates access and ownership records, and never pools spendable value across brands. We win the high-value loop first, then the rail becomes the ownership layer for circular commerce.
An operator who lived inside the problem.A systems thinker who saw what was missing.CirqTerra is the answer we built.
Annette is the co-founder of CirqTerra and the founder of Uplift Consulting, a practice she built to bridge innovation, strategic partnerships, and community voice for nonprofits and social impact organizations. Her work spans nonprofit development, fundraising, program design, and mindfulness education, supporting organizations across special education, public health, child advocacy, the arts, habitat restoration, and environmental conservation.
Long before CirqTerra, she spent an extended period in a Buddhist monastery in Thailand, an experience that shaped how she thinks about systems, interconnection, and the kind of patience that produces genuine clarity. Each summer, she and her family live in the Sierra Nevada mountains. From that ridge she has watched wildfire smoke blur skies that were once clear, and felt the forest absorb losses that compound quietly and irreversibly. The urgency she brings to this work is not theoretical.
CirqTerra grew out of a conversation between two friends. When Erika Carter, founder of Ambit Attic, brought Annette in to think through how to scale what Ambit was building, Annette saw the infrastructure problem underneath it. Together they realized the solution wasn't just for Ambit. It was for every business like it.
Erika brings more than 20 years of e-commerce, merchandising, and category leadership to CirqTerra, with a track record built at some of the most demanding consumer brands in the world. At Nike, she drove $122M in revenue managing over half of kids' footwear volume and more than doubling it year over year, while building the Nike Direct Concepts team from scratch, a cross-category initiative she identified, proposed, and built without a roadmap.
Before Nike, she spent a decade at Zappos building the kids' performance footwear category into a leading online destination, developing and mentoring merchant teams, and mastering the intersection of data, consumer behavior, and brand experience. Her background spans omnichannel strategy, DTC execution, product development, vendor negotiation, forecasting, and the kind of P&L ownership that turns vision into measurable growth.
She is also the founder of Ambit Attic, a sustainable fashion and home goods e-commerce business and the first enrolled partner in the CirqTerra network. Building Ambit gave her direct experience with the limitations of what a single mission-aligned store can accomplish alone. That realization brought her to CirqTerra. She doesn't come to circular commerce as an idealist. She comes as someone who has built a business around trying to solve the problem and now has the infrastructure to actually change it.
Member bios coming soon!
This is a big undertaking, and we're building the team to match. We're actively seeking a technical co-founder to lead engineering, alongside mission-aligned operators, advisors, and brand and retail partners who see what we see. If that's you, the form below is where our tracks meet.
We're in active fundraising and active partnership conversations.
If any of these fit, we'd love to talk!